Four: Smithston Wessex Logos

Deciding on the font and logo image there was a slight thought. The central sphere is quite large and quite dominating so to offset the emptiness something was suggested as a 'spot' to draw the eye.

1

2

3

  While I was provided with a five-point start, I wondered about a four-point star. Which I choose (either 1 or 3), a more straightly-arranged star feels more appropriate. I have also considered shorthand formats featuring the company's initials. 

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Four: Branding, Fonts and Scripts

  Taking a small break from modelling I took some time to try and refine the other elements of the project, particularly the art-of. For this, I needed a better logo for Smithston-Wessex.

  I'm still trying ot decide but I am leaning to the likes of 20, 22 and 11, but one thing I am definitely certain so far is the logo is better off without any text in the graphic. Logos need ot be simple ,but meaningful, something that can be drawn quickly or recognised at a glance so I kept the graphics bold and simple, but not too simple to be too generic. the list just needs some narrowing down.

  To accompany the logo I needed a suitably sci-fi title font. I looked on line for a few retro fonts (on the left) along with some that came with Windows (on the right). THe ones I like so far are 2, 4, 5, 9 and 12. Possibly 8, others like 6 are too horrid (the 'esse' section in 6 just blurs into one repeated letter due to the extreme stylisation).

The search for a new David continues. One thing the current voice helped with was that some of the lines David posessed were perhaps repeating themselves in some instances (such as David observing that the tubers ocntai nan egg, the moss providing nutrients that feed the egg as an embryo develops), while this might not have shortened the piece by any overall measure, I think it has halped improve the flow of the dialogue nonetheless, as there were a few moutgfuls that David was delivering.

Four Project Script V-04 by Mark Stamp on Scribd

Major Project: Logo Refinement

  I spent some time today workin out an appropriate logo for Wessex Biowonders (which could work fine as its own company. I like the WX combination but I'd say my favourites of these are 4, 6 and 7. The main angle I was going for was something that reflected the aesthetics of the 1970s so I did some digging into 60s and 70s-era branding. Company brands like Motorola and Sony have been relatively unchanged since the 1950s while others like Renault adopted an aesthetic of clean parallel tramlines.

I might stick with 7, as it is one of the stronger outcomes. The least convoluted and possibly most echoing the period-appropriate trend of bold lines and clear imagery..

Smithston Wessex Logo Experiments

  This morning one thing cycled though my mind: I started wondering about a logo for Smithston-Wessex (Theme-wise I suppose it makes some sense the art-of document looks a bit like a corporate brochure or report document. So this logo would appear on the corners of pages.

  There is a lot of experimentation with the W because David works more specifically for Wessex Biowonders. But I wonder if a renaming is in order as there's perhaps too much of a Weyland-Yutani vibe from the branding (1, 7 and 12 especially). Though I may keep the horizon line.