I got drawing more logos but I feel like I'm honing in on an idea. I was drawn to the W-X combinations like 29 and 37, but also the iconography of 25. I think I can make the W-X combo distinct. I tried playing around with alternatives all the while thinking of how other companies manage it. While the common theme is it's simple and straightforward, designs themselves vary wildly from monograms (Volkswagon,Uber, Virgin, AOL, First Great Western) to iconic (Monsanto, Lloyd's, Birdseye) to abstract (Amtrak,, Ubisoft, Legendary Pictures, Mercedes-Benz). Abstract icons are interesting as there is imagery in their logos. Maybe Smithston-Wessex could simply be something like "Wessex Frontiers" or "Wessex Frontier Interests".
As suggested by Phil, I spent the afternoon watching Splice. I thought it was going ot be a standard Alien-esque haunted house film due to the marketing angle (the back of the jewel case for instance has such lines as "an uncontrollable mistake that's about to break loose and rip their world apart into tiny pieces"). But it wasn't, and chimed with my story much more closely than I expected. I might have taken inspiration as the creature in it started off quite alien, but over the course of the film developed into something much more human. Its almost a shame the creature developed the way it did as earlier instances such as its baby phase and the first creatures shown - the latter of which were practically blobby translucent slugs - were much more bizarre. But I can understand why it developed the way that it did, as the story had tones that related to parenthood and growing up.
The themes were there, and I find myself likely to take inspiration away that will help a lot on this project to sell a convincing creature design.